Volkswagen Group Statement:
Now, there is an official message that Volkswagen will revive the Scout brand in the US: electric pickups and SUVs will be produced under it. The start of mass production of new products is scheduled for 2026, and it is known that the production will be launched at the company’s American plant. The company expects that the launch of the new brand will help increase profitability and achieve a target share of 10% in this market.
Herbert Diess, CEO of Volkswagen AG, said: “After Volkswagen’s successful turnaround in the US, we are now taking the opportunity to further strengthen our position in one of the most significant growth markets for EVs. Electrification provides a historic opportunity to enter the highly attractive pickup and R-SUV segment as a Group, underscoring our ambition to become a relevant player in the US market.”
If Volkswagen’s plans come to fruition, the new electric pickup will have quite a few competitors in the US market. He will have to compete for customers with the Ford F-150 Lightning, GMC Hummer EV, Chevrolet Silverado EV, Ram 1500 electric version, as well as Rivian R1T and Tesla Cybertruck.
