Price & Invest Expectation
A couple of months after the acquisition, Volkswagen of America COO Johan de Nysschen hinted that a Scout revival could be in the works and that such a product would take on Rivian, but, “At a $40,000 price point instead of $70,000.”
The exact details of where the Scout vehicles will be built and how much Volkswagen will invest in the project are still murky, but the company will put at least $100 million, and possibly up to $1 billion, into the project. According to reporting by the Wall Street Journal, Volkswagen hopes to build 250,000 Scouts a year.
That would be an ambitious target for any new EV brand, but Scout is a “startup” with a major automaker’s backing, a compelling brand backstory and an existing fanbase. It’s also perfectly placed to give Volkswagen access to the biggest-selling segments in America.
